IT'S ALL ABOUT INFLUENCER ECONOMY: HYPE OR HERE TO STAY?

Is the influencer economy a fleeting trend? Or is it here to thrive for the long haul? The answer, as with many things in this ever-evolving digital landscape, isn't easy. While some argue that the influencer marketing model is built on artificiality, others point to its undeniable power in shaping consumer behavior. Undoubtedly, influencers have